In the 1930's in Portugal Alberto Ferreira Couto, with the help of a dentist friend, wanted to develop a product to reduce gengival infections and to limit the increasing of gum disease. Thus, after some experiences, he created the first formula of the toothpaste, registered for the first time in the Oporto on the 13 of June 1932. Its success was almost immediate, the Medicinal Toothpaste Couto entered in the Portuguese houses and started to be part of routine of the population.
The Medicinal Toothpaste Couto was the toothpaste of the majority of Portuguese population, and today it is still recognized as an excellent quality toothpaste - plus a super funky retro bathroom accessory !